蘭蔻這家雙十一快閃店憑什么要從銀泰、天貓的用戶池里圈粉10萬?

  YUANBIAOTI:LANKOUZHEJIASHUANGSHIYIKUAISHANDIAN,PINGSHENMEYAOCONGYINTAI、TIANMAODEYONGHUCHILIQUANFEN10WAN?

bwin  ZHEZHONGKAIFANGSHIDEKUAISHANDIANQUESHITINGJUKE,DANKANKANQIZHONGYOUDUOSHAOZHUANYEHAOZENGPINYANGMAODEDASHUDAMA,NIYEHUIGANKAIZAIHAODEZIYUAN,SHOUZHONGBUJINGZHUN,DOUSHIBEILANGFEILE。

  HUANZHENSHIYOUBANFADE。SHANGZHOUMO,XIGEBEIYAOQINGQUHANGZHOUGUANMOLANKOUDESHUANGSHIYIKUAISHANHUODONG,FAXIANTAMENJIUBAKUAISHANDIANZUOCHENGDINGXIANGYAOYUEZHIDELE,ERQIE,RENJIAHUANGEIYAOYUEYONGHUFENLEI,SHIXIANLEXIANXIAKUAISHANTIYANDE“QIANRENQIANMIAN”。

bwin  XIANSHUOGEBEIJING,LANKOUSHIFAGUOPINPAI,ZAIZHONGGUOGAODUANHUAZHUANGPINSHICHANGSHIJUEDUIDELAODA,TAMENYIZHIZAIZHAOXINLINGSHOUDE“SHIYANTIAN”,ZUIHOUXUANZHONGLEYINTAIBAIHUO(YINTAIYOUDATONGXIANSHANGXIANYUE,YINTAIYUTIANMAO、TAOBAOYOUQUANMIANSHIXIANHUIYUANDEDICENGHUTONG),SHUANGFANGQIANDINGLEZHANLVEHEZUO。

  WEILEZHECISHUANGSHIYIKUAISHANDIAN,LANKOUCEHUALELIANGGEDUOYUE,GUANGXIANCHANGDAJIANJIUYONGLELIANGGEXINGQI(HOUMIANJIANGTIYANXIAOGUO,NIJIUZHIDAOTAMENDEGONGCHENGLIANGGENCHANGJIANDEKUAISHANDIANBUSHIYIGESHUIPING)。

bwin  11YUE4RI,LANKOUSHUANGSHIYIKUAISHANDIANZHENGSHIKAIMU,DANGWAN,TAMENBAZHENGGEWULINYINTAIBAIHUODEWAIQIANGBAOZHUANGCHENGLEYIGEJUDADELIHE。

bwin  ERYINTAIYAOZUODE,JIUSHITONGGUOXIANSHANGDE“MIAOJIE”APP(YINTAIALIHEZUOTUICHUDEJIYUXIANXIASHANGCHANGDEGOUWUAPP),YIJIXIANXIADEMIANDUIMIANTUIJIAN,CONGTAMEN800WANXIAOFEIHUIYUANZHONG,GENJULANKOUDEYAOQIUWAJUECHU30-50WANCONGWEIGOUMAIGUOLANKOU,DANYOUXIAOFEIQIANZHI(BUJINSHIGOUMAILI,ERQIESHIXUQIUDIAN)DEXINKEHU,JIANGTAMENDINGXIANGYAOYUEDAOLANKOUDEKUAISHANDIANLAI。

  XIAOASHIGECAIZHUANGAIHAOZHE,RICHANGGENZHUCAIZHUANGBOZHUZHAODAIGOUMAIHUAZHUANGPIN,ZHETIAN,TAXIHUANDEBOZHUKAIZHIBO,JIAODAJIAZENMEHUACHUANDITONGKUANQICHANGQUANKAICHUNZHUANG,ZHIBODEDIFANGHAOGAODASHANG,HUAZHUANGTAISHANGBAIZHUQUANTAOLANKOUCAIZHUANG,XIANGSHINAKUANSUIBIANSHI,PANGBIANHUANYOUTIANMAOMOJING,YIMIAOBANGNIHUANZHUANG。YUANLAISHIZAILANKOUYINTAISHUANGSHIYIDEKUAISHANDIANLI。

  XIAOACHANGZAIYINTAIMAIGAOJINVZHUANG、NVXIE,WEIDUMEIMAIGUOHUAZHUANGPIN,KANZHIBOSHITAJIUSHOUDAOLE“MIAOJIE”DEYAOQINGKA,RANGTALAIQINSHENGANSHOUZHEJIANSHENQIDEHUAZHUANGJIAN。XIAOAZAIRUKOUCHUQIANDAO,HUANSHOUDAOLELANKOU100YUANDEDAOCHANGLI,XIANSHANGXIANXIATONGYONG。ANDITONGKUANDELANKOUKOUHONG,ZHECIZENMEKENENGZAICUOGUOLA?!

bwin  XIAOBSHIYINTAI365KA(FUFEIHUIYUANKA,NIANFEI365YUAN)DEGAOJIHUIYUAN,PINGSHIJIUBUXIHUANWANGRENDUILIZHA,HUAZHUANGPINZHUANJUZHEYANGNAOHONGHONGDEDIFANGDOUHUIXUANZERAOZHUZOU。ZUIJINXIAOBMISHANGLEKONGZHONGYUJIA,YINWEITABUJINNENGJIANZHISUXING,ZHENGGELIANXIGUOCHENGYESHISHUHUANERJINGMEI,HENFUHEXIAOBJIANSHENYEYAOJIANDEPIAOLIANGDESUQIU。

  ZHETIAN,YINTAIDEKEFUGEIXIAOBDADIANHUA,YAOQINGTATIYANLANKOUJINDUIBUFENVIPKERENKAIFANGDEBALIMEIRONGFANG,LANKOUDINGJIDEJINGCHUNCHANPINDAPEIZHUANYEDESPAHULI,SHENMIDEQIUXINGMUHUANJIANGDAILAIBALIDERIYUYE。

bwin  KEFUJIANZHIXIANGYOUDUXINSHU,TAGAOSUXIAOB,LANKOUHUANJIANLEYIJIANKONGZHONGYUJIAGUAN,YAOQINGZHUANYELAOSHISHOUKE,YOUXINGQUKEYILAIZHELITIYANSHENYUXINDEPINGHENG。CHULE“QU”,XIAOBHUANHUIYOUBIEDEHUIDAMA?

  XIAOCZHENGCAIZAI30SUIDEMENJIANSHANG,ZUIJINBEIPENGYOUQUANSHUAPINGDENIANLINGWEIJIGAODEYOUDIANXINFUQIZAO。“30SUIZENMELE,30SUICHINIJIAMILEMA?PINGSHENMENVRENYIDAO30SUIJIUBEISHUODEXIANGYAODAZHECHULIDEGUOQIHUO?”

bwin  QIBUFENDEXIAOCSHOUDAOLEMIAOJIEDEYAOQINGHAN,QINGTALAIKANYICHANGTEBIEDEYISHUYINGZHAN,“JIFUZHIMEI,WUGUANNIANLING”。KANZHUYIZHANGZHANGZHENSHIZIXINDEXIAOLIAN,XIAOCDEJIAOLVYEZAIBUZHIBUJUEZHONGBEIZHIYU,TAJUEDING,YAOJIARUXIAOHEIPINGDEFENSIDAJUN,GENZIJIDESANSHISUIHEPINGGONGCHU。

  HUANYOUGENGDUONIANQINGDE,WEILAIKENENGSHILANKOUXIAOFEIZHEDED、E、F、G……LANKOUWEITAMENZHUNBEILEYITIAOKAIFANGJIEQU,RANGZAIYINTAIGUANGJIEDEZIRANKELIU,YENENGJIECHUDAOLANKOUDAILAIDEFASHILANGMAN。

bwin  XIANHUAGONGMEN(ZHENDESHIXIANHUADAZAODE,TAMENGAOSUXIGESANTIANJIUYAOHUANYIBOHUA),BALITIETA,SAINAHEFENGGUANG,JIEJIAODELANKOUKAFEI,ARSAO,LANKOUZIDONGFANMAIJI……HUANYOUGAODASHUAIQIDEFAGUOFUWUSHENG!

bwin  JULANKOUYUGU,ZHECISHUANGSHIYIKUAISHANDIAN(ZHANQILIANGGEYUEZUOYOU),SHIJIDAOFANGRENSHUHUIZAI6-10WAN。DANKANZHEGEDAOFANGRENSHUJIUHENJINGRENLE,HEKUANGSHIJINGZHUNDEXINKE。

  ERQIE,LANKOUHUANZAIZHEJIANXIANXIAKUAISHANDIANLISHEJILEHENDUONENGJILUTIYANXINGWEIDEGONGJU。TIANMAOMOJINGKEYIJILUXIAYONGHUSHILENAXIESEHAODEKOUHONG(XIANSHANGSHIZHUANGCHANPINWANQUANGENXIANXIAXINPINTONGBU);ZIDONGFANMAIJIDEGOUMAIJILUGENTIANMAOGUANFANGQIJIANDIANDATONG;CANYUARTIYANDEKAFEIQUANSHIDIANZIHEXIAO;KAIFANGJIEQUDEDUOGEDIANDOUBUYOUHUODONGBIAOSHI,YONGHUSHISAOLEZHUOSHANGDEBIAOQIAN,HUANSHIHUATANLIDEBIAOQIAN,ZHEXIEDONGZUODOUHUIBEIJILUXIALAI。

bwin  SUOYI,HOUQITONGGUODUIZHE6-10WANXINKEDEXINGWEIFENXI,TAMENNENGDEDAOHENDUODUITUOZHANSHICHANGZHIGUANZHONGYAODEQINGBAO。

  BIRUSHISHENMEZUAILEQIANZAIXINKEGOUMAIWOMENDECHANPIN?ZUINENGDADONGQIANZAIXINKEDETIYANXINGSHISHISHENME?QIANZAIXINKESHIFOUYOUYIXIEWOMENSHANGWEIMANZUDE(CHANPINSHANGDE,FUWUSHANGDE)XUQIU?

  SHIJISHANG,LANKOUZHECISHIHEYINTAIYIQIZAIZHUIWENXIANXIALINGSHOUYEZHIKUN“GUKEWEISHENMEBULAILE”。WEISHENMEZHEMESHUO?

bwin  YINWEIYINTAIZAIFENXIGUKESHUJUSHIFAXIAN,YOUYIPIGUKE,YIRANZAIYINTAIGOUMAIGAOJINVZHUANG、NVXIE,XIAOFEIGAOJINVXINGYONGPIN,QUEBUMAIHUAZHUANGPINLE。TAMENCAICE,ZHELIMIANKENENGYOUYIXIEKEBANYINXIANG(BADEQIANGTUIXIAO),TIYANDEJUANDAI(HUODONGMEIYOUXINXIANGAN)……ZONGZHI,YINTAIYEXIANGZHIDAODAODIWEISHENMEZHEXIERENBUZAIYINTAIMAIHUAZHUANGPINLE,YIJI,ZENYANGGAIZAOGUKECAIHUIZHONGXINHUILAI。

bwin  LANKOUZAIPIPEIXIANSHANGXIANXIASHUJUSHIYEFAXIAN,YOUXIEYONGHUYIZHIZAIXIANSHANGQUDAOMAILANKOU,QUEMEIYOUQUGUOZHUANJU(LANKOUDEYONGHUSHUJUZUODEHENZHASHI,YONGHUQUMEIQUGUOZHUANJU,SHILINGGUOZENGPINHUANSHIMAIGUOZHENGJIASHANGPIN,TAMENDOUYOUJILU)。ZHECIKUAISHANDIANTAMENYEHUIDINGXIANGYAOQINGZHEXIEREN,KANNENGFOUYONGQUANXINDEZHUANJUTIYAN,BAZHEXIERENLAHUIXIANXIA。

bwin  XIGEYIQIANJINGCHANGSHUO,DASHUJUDUIQIYELAISHUO,YUANBURUZIJIDEXIAOSHUJUYOUYONG。DAOLIHENJIANDAN,GDPZENGSUHENZHONGYAO,DANJUTIDAOXINGYEHEQIYELI,NIBUKENENGGENJUGDPZENGSUDINGMUBIAO。

  DANZHECILANKOUGENYINTAI、TIANMAOXIESHOU(TIANMAOMOJING、ZIDONGFANMAIJIDOUSHIGENTIANMAODATONGDEHEZUO),RANGXIGEFAXIAN,QIYEXIAOSHUJUJIAPINGTAIDASHUJU,SHIZUILIHAIDEYINGXIAOGONGJU。BIAOMIANSHANGKAN,LANKOUZHECISHIYINWEIYOUPINGTAIZIYUANZHICHI,CAINENGWANDEZHEMELIU。DANRUGUOHUANYIJIABENSHENMEIYOUSHUJUJILEIDEQIYE,JIUSUANZHENGGEALIJIATENGXUN,DOUBAYONGHUSHUJUDOUKAIFANGGEITA,YESHIWUYONGDE。

  JUGELIZI,WOMENZHIQIANBAODAOGUO,TENGXUNGEIMEIGEYONGHUDALELIANGQIANDUOGEBIAOQIAN。ZHEXIEBIAOQIANDOUHENYOUJIAZHI。DANKAIFANGGEINI,NIZHIDAOZENMEYONGMA?

bwin  LANKOUSHIYINWEIBENSHENYOUSHUJUJILEI(TAMENDEYONGHUTIXIYOU60GEFENZU,JIAOGEIBADUIMEIGEFENZUDOUYOUBUTONGHUASHU),CONGZIJIDEKEQUNZHONGFAXIANLEYIXIETEDIAN,FANXIANGQUYINTAI、ALIDEHUIYUANCHILIZHAO,CAINENGBAZHEXIEJINGZHUNYONGHUPIPEICHULAI。

  BIRU,LANKOUYAOCONGZIJIDEYONGHUSHUJUZHONGDONGCHADAO,SUYANJINZHIXILIEDEYONGHUHUIDUIKONGZHONGYUJIAGANXINGQU,BINGQIEZHEXIERENYOU123DEXIAOFEITEZHENG。ZAIBAZHEGE123NAQUGENYINTAIDEHUIYUANBIAOQIANPIPEI,CAINENGZHAODAODUIDEREN。

bwin  QIYEDEXIAOSHUJU,JIUXIANGSHIKAIQIDASHUJUJIAZHIDEYIBAYAOCHI,CHUANTONGDEJINGZHUNYINGXIAOSHOUDUANZAI“XIAOSHUJU+DASHUJU”DEJIACHIXIA,CAINENGGENGSHANGYICENGLOU。LANKOUZHECIQUESHIGANDEPIAOLIANG,XIGEHENQIDAITAMENCONGZHEWANRENJIBIEDEXINLINGSHOUSHIYANZHONG,FUHUACHUHUAZHUANGPINXIANXIALINGSHOUDEWEILAI。FANHUISOUHU,CHAKANGENGDUO

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